"In the age of technology there is constant access to vast amounts
of information. The basket overflows; people get overwhelmed "
Author and Contemporary Philosopher
1Hundreds of years ago, the flow of information was like the drip of a leaky kitchen faucet or tap. Books had to be handwritten, a laborious process. Information trickled in. There was a surplus of attention, but a deficit of information.
2Then, Guttenberg invented the printing press, which resulted in a welcome boost to the availability of books and the spread of knowledge. The flow of information can be likened to the steady flow of water from a kitchen faucet or tap. Information flow remained pretty manageable for hundreds of years after the invention of the printing press. There was still a surplus of attention, and a deficit of information – but it’s much improved.
3Enter the computer. Everything changed when computers became commonplace. IBM’s data scientists estimate that “90 percent of all data in the world today has been created in the last two years”. Keeping to our metaphor, we have essentially replaced our kitchen faucet with a fireman’s high pressure water hose.
SO WHAT DOES THIS MEAN TO EACH OF US?
The increased water flow from the fireman’s hose to our faces (approximately 125 times more water per minute than a kitchen faucet) does not result in an increased amount of water consumed. It actually results in less water being consumed.
It’s the same with information. When we are overwhelmed by information coming at us from every conceivable angle, we end up letting even less information sink in than we would otherwise. This is due in part to the deluge of information. But mostly it’s due to our limited ability to focus because of all the ‘noise’ caused by so many things fighting for our attention. This is the basis of the groundbreaking research of Nobel Laureate, Herbert Simon.
Which is where Soundway’s Knowledge Efficient Executive Program comes in. We designed it from the ground up to place you back in the drivers seat. Fast.